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CRUSH AGENCY is a Paris- and Dubai-based luxury boutique experiential agency, designing and producing high-impact events and brand moments across automotive, luxury, fashion, hospitality, culture, and lifestyle. We are known for our creativity, precision, and ability to translate ambitious ideas into flawless, culturally resonant experiences, from large-scale launches to intimate VIP moments and world-class talent collaborations.
VISION.
by CRUSH
The Event Architecture Division. Transforming ideas into world-class experiences.
We elevate your vision by designing, producing, and delivering events at the highest international standards.
ICONS.
by CRUSH
The Integrated Talent Agency. Curating talent with Iconic Resonance.
We bring the right artists, creators, and influential voices to make your event, campaign, or audience truly iconic.
STUDIO.
by CRUSH
The Creative Production Lab.
Your dedicated powerhouse for 3D, motion design, graphic design, visual content, and creative storytelling, supporting every project with world-class visuals.
Everything we create is rooted in culture, music, art, design, fashion, and the stories that shape modern audiences. We build concepts and experiences that feel relevant, emotional, and beautifully crafted, where brands and talent collide in meaningful ways.
CRUSH is proudly women-led and powered by an international team of CRUSHettes, bringing together diverse expertise across creative direction, production, guest experience, talent, and digital.
We continuously strive toward more conscious event practices, from smarter material use to sustainable builds and operational efficiency, making thoughtful decisions at every step of production.
As a boutique studio, we remain hands-on, agile, and deeply committed to detail. As a global operator, we deliver experiences across Europe, the Middle East, and beyond, supported by trusted partners and world-class talent networks.
#WeHaveACRUSH on creating moments that matter, bold, beautiful, and unforgettable.
A UAE-born entrepreneur leading a powerhouse network of all-women “CRUSHettes” across the world, Sophie Christophe has built one of the region’s most trusted ecosystems in entertainment and cultural talent. Her career began in music, collaborating with icons such as Grace Jones, Seal, Jamiroquai, and Ne-Yo, before expanding her relationships to leading athletes, actors, and influential cultural voices.
As the founder of CRUSH Agency, Sophie produces high-impact international events across luxury, automotive, fashion, hospitality, and culture , bringing world-class experiences to life with precision, creativity, and a distinctly contemporary point of view.
Her strength lies in connecting the right talent with the right moment, transforming events into meaningful, culturally resonant experiences.